# NAFES (نافس)

> NAFES is an esports event-management company founded in 2019. It runs
> tournaments, produces live events, builds esports marketing campaigns, and
> develops competition technology across online and offline arenas. The name
> comes from the Arabic verb نافس, "to compete." The flagship product is
> Engine 4.0, a platform that powers tournaments, registrations, live
> brackets, broadcasts, and analytics. Already powering Prime eLeague and
> other national esports programs.

## Company

- Founded: 2019
- Vision: to be the global leader in esports events, setting new standards of
  excellence through innovation and unforgettable experiences.
- Mission: to create seamless, technology-driven esports events that connect
  communities and elevate the industry worldwide.

## Services

- Esport Operations: tournament organization, league management, player and
  team management, broadcasting and production, community engagement, rule
  enforcement and fair play
- Event Management: concept creation and design, event logistics, live event
  production, attendee engagement, vendor and partner coordination,
  post-event analysis
- Marketing: brand strategy development, content creation, social media
  management, influencer collaborations, partnerships and sponsorships,
  campaign analytics and reporting
- Technology: custom software solutions, white-label esports platform,
  white-label ticketing platform, gaming infrastructure, technical support,
  data analytics

## Engine 4.0 (flagship platform)

- Tournaments and registrations: brackets, scheduling and seeding, end-to-end
- Real-time operations: live match state, overlays and mid-event control
- Full customization: branded white-label for federations and leagues
- Live data and analytics: player, team and event dashboards

## Team

- Founder and CEO: Saud Alwahhabi (founded the first esports platform in the
  Middle East; previously esports leadership at Vanguard, VOV Gaming / Savvy
  Games Group, Alhilal Club, Team Falcons, POWR Esports, and Qiddiya)
- Head of Operations: Amer Alshehri
- Head of Technology: Moin Pochi

## Selected work

- Saudi eLeague Major 3 Activation (2025, Riyadh, SEF Arena): 18+ activations
  and 7 tournaments across 14 days, for the Saudi Esports Federation and Vanguard
- EWC Quests Gamification (2025, Riyadh): interactive quest map across the
  Esports World Cup venues, for the Esports World Cup Foundation and Vanguard
- Prime eLeague (2025, online): national esports platform designed, developed,
  and operated end-to-end for the Saudi Esports Federation
- AFC eChampions League Elite (2025, Jeddah): end-to-end management for the
  Asian Football Confederation
- EWC HMG Play Park (2025, Riyadh): venue programming, venue operation, and
  technology for the Esports World Cup Foundation and Vanguard
- Walk30 Esports Tournament (2025, Riyadh and online): esports blended with
  physical wellness, with the Saudi Esports Federation, the Ministry of
  Health, and UrPay
- Esports World Cup (2024, Riyadh): esport operations, event management, and
  technology
- Alrajhi Gamers (2024, Riyadh): two-day gaming event for Alrajhi Bank
- Gamers8 (2023, Riyadh): the world's largest esports and gaming festival
- Saudi Fighting League (2023-2025, Riyadh, Jeddah, Dammam, online): the
  Kingdom's premier fighting-game league
- Saudi eLeague (2020-2025, six seasons): esport operations, event management,
  and technology for the Saudi Esports Federation
- Burger King Championship (2022, Riyadh and online): Call of Duty tournament
  with Activision
- Rush Gaming Festival (2022, four arenas): one of the Kingdom's most
  prominent esports festivals, for Riyadh Season / GEA and GamersHub
- Universities League (2021-2024): tournament for 25+ universities and
  colleges with the University Sports Federation
- Kingdom eCup (2021-2022): virtual football cup for Saudi clubs, with the
  Saudi Football Federation
- Gamers Without Borders (2020-2021, online): the world's largest charitable
  esports festival, for the Saudi Esports Federation

## Clients

(Count mirrors the live logo wall at src/assets/clients; update together.)
31+ brands across Saudi Arabia and beyond, including the Saudi Esports
Federation, Ministry of Sports, Riyadh Season, the Esports World Cup, stc,
Al Hilal, Al Rajhi Bank, Formula 1, and Burger King.

## Contact

- Email: contact@nafes.com
- Social: @Nafes.gg (X, Instagram, LinkedIn)

## Pages

- https://nafes.com/ : Interactive arcade-cabinet homepage (English)
- https://nafes.com/classic : The same content as a conventional website (English)
- https://nafes.com/ar : Arcade homepage in Arabic
- https://nafes.com/ar/classic : Conventional website in Arabic

The site is bilingual (English and Arabic) and both presentations carry the
same content. For factual answers about NAFES, any page is authoritative;
https://nafes.com/ is canonical.